Comcast division CMCSA NBCUniversal long-awaited streaming service Peacock's premium level can now be enjoyed for free by Xfinity X1 and Flex customers. Comcast will launch the full and complete range of Peacock services in the United States on July 15. Specifically, Peacock's premium tier, which is ad free, will cost $ 9.99 per month. Peacock's offering also includes a free advertising-supported level limited to a 7500-hour range of content and a $ 4.99 advertising-supported premium level with 15000 hours of content. News Now and Sky News and new programming by Jimmy Fallon, Seth Meyers, Kelly Clarkson, Andy Cohen, Mike Tirico, Jac Collinsworth et al. The content also includes hundreds of films including the Jurassic Park franchise. Through the free preview, the cable giant aims to reach more and more Xfinity X1 and Flex users who are forced to stay at home due to the blockade led by the coronavirus. In particular, Comcast recorded a 50% increase in consumption on demand year on year while remote voice searches for free content increased by about 250%.
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Peacock aims to boost streaming competition Comcast's hybrid business model (both subscription and advertising) should be a key differentiator for Peacock in an overcrowded streaming industry saturated with pure subscription services such as Netflix NFLX, Disney DIS , Amazon prime video and Apple AAPL In particular, Netflix is far ahead in the race for streaming despite the intensification of competition since the launch of services like Disney + from Disney and Apple TV + from Apple. Courtesy of its portfolio of diversified content, which is attributable to its huge investments in the production and distribution of localized, foreign-language content and an expanding international footprint, Netflix greatly benefits from the rules of distancing and physical arrest imposed by the coronavirus. However, the free tier offering will help Comcast attract advertisers once the impact of the coronavirus subsides. The extensive customer data collected including Comcast's cable TV set-top box data will help advertisers target users based on their viewing interests. Sponsors of key brands such as Target, Unilever, State Farm and Eli Lilly have signed the first advertising offers for Peacock, which is expected to generate millions of anticipated advertising revenue for this company Zacks Rank # 3 (Hold) in the short term. Here you can see the complete list of Zacks n. 1 (Strong Buy) today. Additionally, Comcast, which has lost video customers due to cable cutting, expects Peacock's solid content to help its long-term user base. , Comcast will invest $ 2 billion largely in technology, marketing and programming for Peacock between 2020 and 2021, and plans to reach a tie by 2024, setting a target of 30-35 million active accounts at that time. . The best actions of Zacks today to see the choices updated by our best market strategies? From 2017 to 2019, while the S & P 500 has gained and an impressive + 53.6%, five of our strategies have returned + 65.8%, + 97.1%, + 118.0%, + 175.7% and even + 186.7%. This outperformance was not just a recent phenomenon. Since 2000-2019, while the S & P has recorded an average of + 6.0% per year, our main strategies have recorded an average of up to + 54.7% per year. See their latest choices for free >>
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