Sun Life of Canada (Philippines) Inc. ("Sun Life") is asking Filipinos to begin their journey towards recovery with a campaign called "Rise Together to a Bright New World". The campaign was launched as part of Sun Life's annual commemoration of Financial Independence Month every June. It features initiatives ranging from online financial literacy sessions to digital tools, all aimed at enabling Filipinos to get back on track in their financial goals, as well as their health and well-being aspirations. "Rise Together to a Bright New World" is rooted in an online survey conducted by Sun Life among its customers from 11 to 29 May 2020 to find out how the pandemic affected them, and therefore the company could respond in appropriate way to their needs. The results showed that their main concerns were the physical health of the family (71 percent), the health of the economy (71 percent), the education of their children (69 percent), providing support to a member. family elder (61 percent) and the ability to save for the future (63 percent). When asked about the negative impact that the pandemic had on their lives, respondents shared that it influenced their financial situation (48 percent), the ability to socialize with friends (44 percent) and to obtain sufficient physical capacity. (31 percent). But while 63 percent of respondents expressed concern about the current situation, 68 percent remained confident about the future. In a separate survey, 62 percent are implementing recovery plans, 68 percent say they will start saving more and build their emergency fund, 57 percent looking for more financial advice and 53 percent investing in family health. "We would like to help Filipinos channel their energies towards actions that help them prepare for the future. While there is still much uncertainty as our country continues to manage the pandemic, there are steps they can take now to make sure that they and their loved ones can expect brighter days, "said Mylene Lopa, Chief Marketing Marketing and customer officer for Sun Life. . "Through this campaign, we want to show Filipinos how they can emerge from this stronger, healthier and financially resistant pandemic, so that they can expect a brighter tomorrow." Empowerment through financial literacy A pioneer of financial literacy multimedia campaigns, Sun Life launched Sun Talks, a series of online financial literacy sessions held in webinar format and as a live streaming of Facebook. The webinar series included wealth coach Chinkee Tan, personal finance and life guru Randell Tiongson, Sun Life's business development strategy manager Michael Manuel, and Sun Life distribution chief of support and strategy Jenny del Mundo, who shared how Filipinos can pursue their financial goals and which financial instruments such as insurance and investments they can use. Meanwhile, health and well-being were the focus of webinars with Dr. Anne Louise Gabriel-Chan of the Chinese General Hospital and Medical Center, Dr. Candy Drilon-Dalman of the Holistic Center, life and corpor ate there ; coach Kimi Lu and Sun Life's accident and health manager Lirio Ang-Torres. In the meantime, Sun Life brand ambassadors Piolo Pascual, Matteo Guidicelli, Enchong Dee and Inigo Pascual were present at Facebook Live events, where they shared learning in the midst of the pandemic while addressing specific problems in their respective life stages. Sun Life experts were also available in each session to provide practical advice on how viewers can stay on track on their financial journey. These talks, along with other relevant content and tools, are available at a hub called Stores or Sun Talks Online Resource at www.sunlife.com.ph. Learning continued during the Sun Talks virtual conference, which took place recently. The full-day virtual meeting dealt with issues of money, health and well-being and had specific sessions for entrepreneurs and Filipinos abroad. Presents a prominent training of speakers, including business speaker and consultant Francis Kong, wealth coach Chinkee Tan, Chappy Callanta, strength and conditioning specialist, personal development and wellness coach Avril Rodriguez, founder of the Nurture Wellness Village Cathy Turvill, director of commerce and industry department Jerry Clavesillas, Stephane Sanchez of CX Advisory, professor Eric Soriano, entrepreneur RJ Ledesma, economics professor Dr. Alvin Ang and the overseas Filipino and defender of the & # 39; financial literacy Pablo Santos. Sun Life itself also shared its expertise, including Sun Life president Alex Narciso, marketing manager and customer manager Mylene Lopa, support and distribution strategy manager Jenny del Mundo and business support manager Cary Casipit . The story continues Improving digital capacity To enable Filipinos to take concrete steps towards recovery while remaining safe in their homes, Sun Life has also increased its digital capacity. Sun Life recently launched a digitally enabled sales process that will allow Filipinos to be financially protected from the security of their home during the Covid-19 pandemic. Through this process, customers can virtually connect to obtain professional financial advice from Sun Life consultants to learn about the insurance products that fit their needs and take advantage of these solutions. For those who do not yet have a Sun Life consultant, they can simply go to advisormatch.sunlife.com to connect with one and receive a free consultation. In the meantime, the company's website, sunlife.com.ph, hosts tools such as the life insurance calculator, Investment Calculator and e-Quote, which can help users monitor their progress in their financial journey. Sun Life has also expanded its range of digital insurance products for Lazada registered members. To learn more about the products, registered Lazada members simply visit www.lazada.com.ph/sunlife. As for those who wish to invest in mutual funds, they can visit www.sunlifefunds.com to open an account and start investing in Sun Life Prosperity funds. The "Rise Together to a Bright New World" award for a brighter future was inspired by the Filipinos' courage to overcome challenges. Sun Life, which is celebrating its 125th anniversary in the Philippines in 2020, has been with the Filipinos through triumphs and struggles over the years. The company remains confident that it will be able to move forward as always, and that the best days are on the horizon. This message is encapsulated in a digital video entitled "Rise Together", which will soon be released on the Sun Life Facebook page, www. facebook.com/SunLifePH. The related materials will also be published on @SunLifePH on Twitter, Instagram and Youtube: "This campaign is an opportunity for us to reaffirm our commitment to the Filipinos and collaborate with them on the path to recovery", said Lopa . "Regardless of the difficulties, as long as we work hand in hand, we can surely go up together into a new bright world."